Blessed as we have been to grow up tightly bonded with Cretan nature, one thing we have learned from our fathers is that respect and protection of our natural habitat is not an option but rather a necessity. We have to treat nature with respect if we expect to be taken care of by it. From a business perspective, the key concept lying at the base of every production process dictates that the quality of the output heavily depends on the quality of the inputs. At ELIDIA we humbly realize that to achieve exceptionality we first need to carefully work on our inputs. The finest extra virgin olive oil (evoo) can only come from a perfectly healthy and nutrient-rich soil. In this quest, we implement strict procedures aiming at the minimization of potential hazards to the environment. A fine example of the above is our persistence in cooperating solely with millers that implement a two-phase instead of a three-phase process for the final production stage where the olive oil is centrifugally separated from water and the rest of the ingredients of the crushed olives’ paste. This two-phase process essentially means that centrifuge provides two products, namely the olive oil and a mixed mass of water and olives kernels. The latter is transported to special facilities where it is processed for the production of pomace olive oil. In the case of a three-phase process the products of the centrifuge are three, namely: olive oil, olive’s dry core and burned oilwater which is released polluting the local water table and causing a significant damage to the properties of the soil. The costs of that pollution are supposedly balanced by an enhanced production of pomace olive oil in terms of quantity. We consciously refuse to indulge in that trade-off.